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About Stars Group

United Stars is a limited liability company which was originally established in Jebel Ali – Dubai, UAE in 1997 under the name SAFA FOOTWEAR FZE.
SAFA FOOTWEAR FZE was specialized in wholesale footwear merchandise trade, as such, importing large quantities from china and reselling them to clients from the GCC and Eastern Europe.
In year 2001, we shifted our focus to Jordan, our home country, and established Shoe Mart that specialized in retail trade of multi footwear brands.
Moreover, in 2002 the company acquired the universal Italian brand GEOX and became its exclusive distributer in Jordan. United Stars currently has 5 GEOX shops distributed across Jordan.
In the end of 2012 we have become the official distributers of Skechers - a winning awards and fast growing brand . Currently we have five shops.
In 2013 we have become the official distributers of Crocs . we have currently three points of sales .
In 2014 we have become the official agent of ANTA sportswear ( fourth largest sportswear company in the world ) . currently we have one shop .
The company aspires to embrace more international brands under its wing in the near future.

Our Vision

To become market leaders in fashion retail in Jordan by providing the latest international trends and best quality products, thus becoming the preferred partners for international brands by providing an extensive know-how and hands-on expertise in Jordan.

Our mission

Providing sustainable value to our clients by offering fine quality, well-known brands and high standard customers services in order to meet maximum customer satisfaction

Our strengths

  • Business oriented and flexible management with strong determination to achieve goals and set new expectations.
  • Strong financial recourses.
  • Ability to obtain prime locations across Jordan through our fine reputation and strong relationship with major mall owners.
  • Investing in our human resources through proper training and maintaining a loyal staff as it is a key of success in our line of business.
  • Excellent understanding of the market’s needs and the knowledge and experience to fulfill them.
  • Wide satisfied and loyal clientele base that will facilitate rapid market penetration and acceptance for new fashion brands.


Future plans and aspirations

United Stars is constantly studying the Jordanian market needs through specialized research agencies and direct feedback from its customers to enable it to widen the variety of international unique brands under its wing.

The company follows a cautious yet shown to be a very successful technique in expanding its business through actual testing of the market and creating strong customer loyalty by providing best quality, durability, design and excellent after sales services that exceed the expectations of its customers, which in its role generates trust and anticipation for new brands in the local market.